Seventy-four percent of all funnels do not make money -- and the main problem is people, according to Full Funnel Performance Marketing, a study by Growth Thinking.
But almost all companies think they put the customer at the center of everything, and their experience is a good one, Edison Research reports.
Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports.
Almost 100% of merchandisers have tasks outside of site merchandising, Constructor reports.
Almost all brands agree they have 1-3 years to increase the amount of data they can analyze, Ocient reports.
Consumers rank the brands they trust when trading information for more relevant offers.
Shoppers demand personalization and follow-up notifications, Wakefield Research and Elastic report. That's where email teams come in.
A third of logistics workers expect sales to decrease this year, DispatchTrack and SurveyMonkey report.
Few shoppers are aware of "data brokers" -- although men are more likely to know of them. Consumers who are aware of data brokers think tech companies should be regulated, Incogni reports.
Marketers want email nurture, among other things. That doesn't come up on IT's radar, Pantheon Systems reports.