Transactional email gets short shrift in some budgets. But DTC brands are savvier than traditional ones, CommerceNext reports.
Content budgets are rising, but only moderately for most firms, Ascend2 reports.
A new study from Mimecast shows that 94% of all companies suffered phishing attacks over the past year.
Of the EUR56 million in fines meted out, EUR50 million was imposed on Google. And Uber was hit with a EUR600,000 penalty.
It's easy to get burned when trying to stir the pot. Here are rules for trying to incite your audience.
The old channel is holding up, but there's a protocol in how and when to send, BrightTALK reports.
Most marketers are using AI for tactical, manual-driven tasks. They need to move into autonomous AI.
Unpaid social media is their most effective channel, while email is one of the least, Outbound Engine reports.
Vendor is blasted for its new policy. But it counters that email unsubscribes may still be part of a broader multichannel audience.
Consumers have to be part of the process, and that requires effort on both sides, says Splice Software CEO Tara Kelly.