by Ray Schultz on May 31, 3:13 PM
Transactional email gets short shrift in some budgets. But DTC brands are savvier than traditional ones, CommerceNext reports.
by Ray Schultz on May 30, 1:03 PM
Content budgets are rising, but only moderately for most firms, Ascend2 reports.
by Ray Schultz on May 29, 3:56 PM
A new study from Mimecast shows that 94% of all companies suffered phishing attacks over the past year.
by Ray Schultz on May 28, 3:33 PM
Of the EUR56 million in fines meted out, EUR50 million was imposed on Google. And Uber was hit with a EUR600,000 penalty.
by Ray Schultz on May 24, 1:13 PM
It's easy to get burned when trying to stir the pot. Here are rules for trying to incite your audience.
by Ray Schultz on May 23, 4:23 PM
The old channel is holding up, but there's a protocol in how and when to send, BrightTALK reports.
by Ray Schultz on May 22, 3:44 PM
Most marketers are using AI for tactical, manual-driven tasks. They need to move into autonomous AI.
by Ray Schultz on May 21, 3:59 PM
Unpaid social media is their most effective channel, while email is one of the least, Outbound Engine reports.
by Ray Schultz on May 20, 2:40 PM
Vendor is blasted for its new policy. But it counters that email unsubscribes may still be part of a broader multichannel audience.
by Ray Schultz on May 17, 5:01 PM
Consumers have to be part of the process, and that requires effort on both sides, says Splice Software CEO Tara Kelly.