Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report.
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports.
Consumers -- and sellers -- are gearing up, according to a study by Jungle Scout. But that means inboxes will be very crowded.
Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports.
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports.
Only one company sent a personalized email in five minutes, Workato reports.
Consumers are more comfortable with digital than they were last year, CCW Digital reports.
Twin studies show that shoppers want a seamless customer experience -- and personalization.
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.