• Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
    Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report.
  • Words Count: Brands Say COVID-19 Makes Language More Important
    CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports.
  • Priming The Holidays: Amazon Moves Sales Blast To October, And Everyone Else Must Adapt
    Consumers -- and sellers -- are gearing up, according to a study by Jungle Scout. But that means inboxes will be very crowded.
  • Millennial Scrooges: They're Planning To Buy Gifts For Themselves
    Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports.
  • Holiday Nerves: Ecommerce Brands Are Less Optimistic Than Last Year
    Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports.
  • Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
    Only one company sent a personalized email in five minutes, Workato reports.
  • The Comfy Customer: What Makes People Happy In The Era Of COVID-19
    Consumers are more comfortable with digital than they were last year, CCW Digital reports.
  • Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
    Twin studies show that shoppers want a seamless customer experience -- and personalization.
  • Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
    Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.
  • Open, Click, Buy: Automated Email Metrics Boomed In Q2
    Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.
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