Twin studies show that shoppers want a seamless customer experience -- and personalization.
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report.
The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus reports.
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition.
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports.
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
Decision makers are tired of COVID-19-related content and see some firms as jumping on the bandwagon, Diffusion reports.