by Ray Schultz on Sep 30, 4:53 PM
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 and Verse report.
by Ray Schultz on Sep 29, 5:14 PM
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports.
by Ray Schultz on Sep 28, 4:48 PM
Consumers -- and sellers -- are gearing up, according to a study by Jungle Scout. But that means inboxes will be very crowded.
by Ray Schultz on Sep 25, 5:09 PM
Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports.
by Ray Schultz on Sep 24, 4:10 PM
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports.
by Ray Schultz on Sep 23, 4:39 PM
Only one company sent a personalized email in five minutes, Workato reports.
by Ray Schultz on Sep 22, 5:48 PM
Consumers are more comfortable with digital than they were last year, CCW Digital reports.
by Ray Schultz on Sep 21, 6:14 PM
Twin studies show that shoppers want a seamless customer experience -- and personalization.
by Ray Schultz on Sep 18, 5:01 PM
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.
by Ray Schultz on Sep 17, 2:53 PM
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.