As an Oakland, Calif., native and lifelong Northern Californian, I'm in basketball euphoria. The Golden State Warriors, perennially at the bottom of the standings, are now the hottest team in the NBA. They won the 2015 championship and started the 2016 season with 24 straight wins. They also racked up 40 straight home-court victories (over two seasons) and a 42-4 record so far. How did a mediocre team suddenly achieve greatness, and what can email-marketing teams learn from the transformation?
In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does this mean for email marketers? It's time to put forth a better experience. Here are five awesome ways to enhance the customer email experience on mobile phones.
Planning on hitting some industry events in 2016? Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors? Grab cool tchotchkes? It's still a challenge to know how to get the most out of events. Here are some tips.
You've probably seen the Internet meme that matches up two photos: a near-empty gym labeled "Your gym in December" and a crowd of thousands of people labeled "Your gym in January." Sure, it's exaggerated, but any dedicated gym rat will tell you it's true. Something similar is happening in marketing departments everywhere as email marketers vow 2016 will be the year they address their inactive subscribers or launch a personalized, multistep onboarding series. Awesome! Of course, they said the same thing in 2015. What's going wrong? Why do so many email marketers fail to achieve or even approach their goals? …
Another year has passed -- and still, email remains a stronghold among marketing channels, with a high return on investment and increasing portability as the only universal app. No, email may not be as shiny as Snapchat or that cool new live feature on Facebook. Email is, however, more relevant than ever as it continues to please the C-suite by remaining a steadfast workhorse that delivers revenue and builds relationships with customers.
First week of 2016, and while there is a lot to look forward to this year and a lot to reflect on from 2015, you only have one chance to predict things. I took a cheeky view of trends and predictions this year. As Oprah says, " Cheers to the new year and another chance to get it right." Hopefully these will make you think about what's coming near-term and how our world is changing around us.