Many retailers and ecommerce brands offer exchanges or gift cards, and some allow the consumer to keep the item rather than pay for the return postage.

GenAI will reshape B2B marketing in 2024, a study by Insider Intelligence and eMarketer predicts.

But customers expect rapid turnaround and personalized content.

In-store results grew by 2.2% in November and December YoY, but online sales saw 6.3% growth, Mastercard reports.

Email senders must protect consumers from unwanted emails, Litmus reports.

There was a substantial increase in the number of suspicious emails between 2022 and 2023, EasyDMARC reports.

From the open rate to the bounce rate, email senders must keep track of the numbers.

Salesforce claims that 90% of enterprise data - including emails and audio files - is unstructured.

The change is part of an upgraded process for giving consumers control.

Retail data breaches have compromised 280 million email accounts worldwide since 2020, Surfshark reports.