Only a third of companies are using AI for marketing, but more plan to, Heavy Reading reports.
And email is the dominant choice for follow-up notifications and promotions, Vonage reports.
Larger firms are succeeding with email despite hurdles such as increasing engagement, Ascend2 reports.
Email is by far the channel most likely to be personalized by marketing brands. That doesn't mean it always works.
Over half of all shoppers ignore holiday or special events messaging, Capterra reports.
The RNC claims that its delivery rate sinks to around zero at the end of the month in a federal case.
Most marketers think acquisition campaigns perform better when they include email, Data Axle reports.
They also worry about identity theft, but bristle at some security measures, TransUnion reports.
Only a third of marketers use AI for content generation. But almost two-thirds utilize it for email marketing, Capterra reports.
While a third of brands get 40% or their revenue from local outlets, few fully understand them, the CMO Council reports.