by Ray Schultz on Oct 17, 5:34 PM
The blueprint features a vision for protecting our civil rights in the Algorithmic Age.
by Ray Schultz on Oct 14, 3:43 PM
Boomers and Gen X are more concerned with inflation, Scorpion reports.
by Ray Schultz on Oct 13, 6:35 PM
Smaller firms are more likely than large ones to be promoting more, a study of retail and brand execs conducted by CommX in partnership with CommerceNext.reveals.
by Ray Schultz on Oct 12, 5:09 PM
A third of marketing teams have fewer people than they did in 2021, Integrate and Demand Metric report.
by Ray Schultz on Oct 11, 4:12 PM
They welcome communications from brands, especially regarding coupons and discounts.
by Ray Schultz on Oct 10, 2:56 PM
A majority of B2C firms have not yet deployed predictive analytics with machine learning capabilities, Pecan AI and Ascend2 report.
by Ray Schultz on Oct 7, 1:35 PM
It's clear: The open rate is no longer a meaningful metric. The average rate is now 23.4%, thanks to MPP, Omnisend reports.
by Ray Schultz on Oct 6, 4:31 PM
And most are focusing on profitable channels like email, Twilio Segment reports.
by Ray Schultz on Oct 5, 1:11 PM
Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
by Ray Schultz on Oct 4, 6:51 PM
Most technology firms have set higher revenue goals for past buyers, Alloy Technology Marketing reports.
