by Ray Schultz on May 29, 4:43 PM
Roughly the same percentage of consumers expect to spend the same as in 2019, Brandwatch reports. Will that change email sending patterns?
by Ray Schultz on May 28, 2:00 PM
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
by Ray Schultz on May 27, 5:13 PM
Phishing and malware are the biggest threats, and there are many obstacles to securing work-at-home, Cybersecurity Insiders reports.
by Ray Schultz on May 26, 4:05 PM
Web traffic has declined overall, but aspirational travel has seen growth, Glance reports.
by Ray Schultz on May 22, 1:10 PM
But audience engagement went down in most channels except email in 2019, NetLine reports.
by Ray Schultz on May 21, 3:35 PM
Ecommerce sales are up, and shifts in the selling process are likely to continue in the future, McKinsey reports.
by Ray Schultz on May 20, 4:02 PM
Government and Education did the best in opens. But Media and Publishing saw high engagement, Campaign Monitor reports.
by Ray Schultz on May 19, 2:51 PM
Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement.
by Ray Schultz on May 18, 4:59 PM
Each data access request costs almost $6,000. And almost a third of UK brands fear an increase in data access requests when the pandemic is over, Guardum reports.
by Ray Schultz on May 15, 1:56 PM
In an effort that shows how digital marketing can rev up sales without live events, ABB Chemicals & Refining brought in Centerline Digital to amp up its marketing automation and email nurture campaigns.