Roughly the same percentage of consumers expect to spend the same as in 2019, Brandwatch reports. Will that change email sending patterns?
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
Phishing and malware are the biggest threats, and there are many obstacles to securing work-at-home, Cybersecurity Insiders reports.
Web traffic has declined overall, but aspirational travel has seen growth, Glance reports.
But audience engagement went down in most channels except email in 2019, NetLine reports.
Ecommerce sales are up, and shifts in the selling process are likely to continue in the future, McKinsey reports.
Government and Education did the best in opens. But Media and Publishing saw high engagement, Campaign Monitor reports.
Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement.
Each data access request costs almost $6,000. And almost a third of UK brands fear an increase in data access requests when the pandemic is over, Guardum reports.
In an effort that shows how digital marketing can rev up sales without live events, ABB Chemicals & Refining brought in Centerline Digital to amp up its marketing automation and email nurture campaigns.