• An Empty Stocking: Many Consumers Will Spend Less On Holidays This Year
    Roughly the same percentage of consumers expect to spend the same as in 2019, Brandwatch reports. Will that change email sending patterns?
  • The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
    Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
  • Home Is Where The Hack Is: Remote Workforces Present Security Challenges
    Phishing and malware are the biggest threats, and there are many obstacles to securing work-at-home, Cybersecurity Insiders reports.
  • Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
    Web traffic has declined overall, but aspirational travel has seen growth, Glance reports.
  • B2B Prime Time: Tuesdays and Wednesdays Are The Best Days To Send Content
    But audience engagement went down in most channels except email in 2019, NetLine reports.
  • B2B Battle Plan: They're Cutting Their Budgets And Changing Their Models, McKinsey Says
    Ecommerce sales are up, and shifts in the selling process are likely to continue in the future, McKinsey reports.
  • Pandemic Email Flurry: Send And Open Rates Rose in April
    Government and Education did the best in opens. But Media and Publishing saw high engagement, Campaign Monitor reports.
  • The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use
    Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement.
  • Compliance Will Cost You: Firms Are Barely Keeping Up With Data Access Requests
    Each data access request costs almost $6,000. And almost a third of UK brands fear an increase in data access requests when the pandemic is over, Guardum reports.
  • The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
    In an effort that shows how digital marketing can rev up sales without live events, ABB Chemicals & Refining brought in Centerline Digital to amp up its marketing automation and email nurture campaigns.
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