Email lists erode even during normal times. Here are some problems -- and possible solutions -- from ZeroBounce.
Thirteen email service providers are rated by several factors, including overall current offering and strategy.
Most marketers are confident in their ability to comply with new regulations, Merkle reports.
The supermarket sector saw the highest growth in conversions in April, followed by the Home category, Namogoo reports.
Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests.
Over half are buying -- but B2B buyers have also cut costs, and are in no mood for lengthy treatises, LeadMD reports.
You can't infer consent from the act of scrolling -- and email permission must be explicit, the European Data Protection Board says -- adding that people must be offered "control" and a genuine choice in accepting or declining the terms offered or declining them without detriment.
Data is not being exchanged between silos and people are reminded to download apps they've already downloaded, according to a study by Iterable.
NetWise offers an ID graph that it says can help brands identify everyone from professionals to stimulus check recipients. But how?
Email veteran Ryan Phelan discusses the challenge of marketing to different locales, from those opening up to those still locked down.