by Ray Schultz on Jul 31, 9:46 AM
Inboxes were crammed with emails, but delivery rates and read rates were above average, Return Path reports.
by Ray Schultz on Jul 30, 1:57 PM
Email is tops and direct mail is second. Few people prefer apps and the phone, a UK survey finds.
by Ray Schultz on Jul 27, 11:28 AM
The paper of record describes its new cloud-based email platform, designed to handle almost 4 billion emails a year, and growing.
by Ray Schultz on Jul 26, 4:40 PM
The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email.
by Ray Schultz on Jul 25, 12:59 PM
Fluent gleans email addresses and other data from registrations on its many websites.
by Ray Schultz on Jul 24, 3:29 PM
Author and agency head Ron Jacobs explains why direct mail is still part of the media mix, and how it can supplement email marketing.
by Ray Schultz on Jul 23, 3:57 PM
Valimail's Seth Blank hopes to pull in more top brands and email providers. Yahoo Mail is now testing the new standard.
by Ray Schultz on Jul 20, 5:00 PM
Email marketers need a strategy when deploying tools such as AI-otherwise, they're wasting their money, says pundit Ryan Phelan.
by Ray Schultz on Jul 19, 4:27 PM
Email marketers are limited in their use of personalization and many don't own their web forms, Holistic Email finds in a study.
by Ray Schultz on Jul 18, 1:43 PM
New Clutch study finds that most brands are reaching their goals in digital channels.