Inboxes were crammed with emails, but delivery rates and read rates were above average, Return Path reports.
Email is tops and direct mail is second. Few people prefer apps and the phone, a UK survey finds.
The paper of record describes its new cloud-based email platform, designed to handle almost 4 billion emails a year, and growing.
The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email.
Fluent gleans email addresses and other data from registrations on its many websites.
Author and agency head Ron Jacobs explains why direct mail is still part of the media mix, and how it can supplement email marketing.
Valimail's Seth Blank hopes to pull in more top brands and email providers. Yahoo Mail is now testing the new standard.
Email marketers need a strategy when deploying tools such as AI-otherwise, they're wasting their money, says pundit Ryan Phelan.
Email marketers are limited in their use of personalization and many don't own their web forms, Holistic Email finds in a study.
New Clutch study finds that most brands are reaching their goals in digital channels.