by Ray Schultz on Dec 14, 1:00 PM
Few firms believe they have a solid grasp of attribution, and less than half say it is influencing their spending across channels, ClickZ and fospha report.
by Ray Schultz on Dec 13, 3:04 PM
The new feature allows marketers to post logos and custom images to help their emails stand out.
by Ray Schultz on Dec 12, 2:12 PM
There is a certain creep factor here. If Alexa is reading your emails, that means Amazon is, too.
by Ray Schultz on Dec 11, 4:13 PM
Welcome to BFCM, as the Black Friday weekend is known. Brands did well, and are looking forward to New Year's Day, research shows.
by Ray Schultz on Dec 10, 4:36 PM
National Coffee Day outperformed all other events in Q3 with a CTO of 23.9%, while Black Friday in July did better than National Dog Day, Yes Marketing reports.
by Ray Schultz on Dec 7, 1:17 PM
A survey by Retail Touchpoints points to the wide use of email in acquisition.
by Ray Schultz on Dec 6, 3:23 PM
IT Governance finds a high level of understanding -- less than 1% ask "What is a privacy notice?" Yet only a minority are fully compliant.
by Ray Schultz on Dec 5, 1:40 PM
Urbandoor, a firm that is looking to automate business travel, has selected Dyspatch as its content management system.
by Ray Schultz on Dec 4, 4:00 PM
Ladders links recruiters with big-ticket talent. But it also serves news and information through email newsletters. SendGrid is its email provider.
by Ray Schultz on Dec 2, 9:34 PM
Marriott is facing probes, class action lawsuits and damaging publicity.
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