A good CRM or CDP can supply you with so much more. But the old formula is a good place to start.
An Iterable study finds that 83% of brands will include artificial intelligence in their marketing strategy next year.
The Americas have the lowest unsubscribe rates, but they pull the median open rate, Sendinblue reports.
Ecommerce small and medium-sized businesses pulled a 670% increase in digital clicks from March to October, ClickCease reports.
New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results.
Most global leaders say marketing budgets will return to normal in 2021, but few email practitioners agree, SparkPost reports.
Brands have to look beyond opens and clicks to gain insights into the people behind them.
The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law.
Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers.
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks.