by Ray Schultz on Dec 16, 6:16 PM
A good CRM or CDP can supply you with so much more. But the old formula is a good place to start.
by Ray Schultz on Dec 15, 4:41 PM
An Iterable study finds that 83% of brands will include artificial intelligence in their marketing strategy next year.
by Ray Schultz on Dec 14, 4:28 PM
The Americas have the lowest unsubscribe rates, but they pull the median open rate, Sendinblue reports.
by Ray Schultz on Dec 11, 4:51 PM
Ecommerce small and medium-sized businesses pulled a 670% increase in digital clicks from March to October, ClickCease reports.
by Ray Schultz on Dec 10, 3:12 PM
New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results.
by Ray Schultz on Dec 9, 2:51 PM
Most global leaders say marketing budgets will return to normal in 2021, but few email practitioners agree, SparkPost reports.
by Ray Schultz on Dec 8, 6:17 PM
Brands have to look beyond opens and clicks to gain insights into the people behind them.
by Ray Schultz on Dec 7, 6:24 PM
The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law.
by Ray Schultz on Dec 4, 9:38 AM
Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers.
by Ray Schultz on Dec 3, 4:02 PM
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks.