by Ray Schultz on Feb 12, 5:48 PM
Firms that get 90% of their emails into the inbox follow certain best practices. Validity outlines them.
by Ray Schultz on Feb 11, 3:59 PM
Mailchimp reports a 61% surge in online sales over 2019 and a 21.1% monthly hike in the email send.
by Ray Schultz on Feb 10, 4:17 PM
Inbox competition ranks as the top challenges, followed by poor email engagement, Validity and Demand Metric report.
by Ray Schultz on Feb 9, 4:29 PM
Consumers like texts from businesses, but they didn't feel informed by political texts in 2020, Zipwhip reports.
by Ray Schultz on Feb 8, 2:44 PM
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marketo and Pardot by Salesforce, Sagefrog Marketing Group reports.
by Ray Schultz on Feb 5, 3:43 PM
Welcome messages pulled the highest numbers among automated emails, Omnisend reports.
by Ray Schultz on Feb 4, 4:19 PM
Companies face budget and training challenges. But many are investing in data and analytics, ibi reports.
by Ray Schultz on Feb 3, 1:46 PM
Lack of education is keeping brands from adopting AI, Drift and the Marketing Artificial Intelligence Institute report.
by Ray Schultz on Feb 2, 3:24 PM
Most shoppers want to hear from companies at least once a week, whatever the channel, Pathwire reports.
by Ray Schultz on Feb 1, 4:39 PM
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports.
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