Firms that get 90% of their emails into the inbox follow certain best practices. Validity outlines them.
Mailchimp reports a 61% surge in online sales over 2019 and a 21.1% monthly hike in the email send.
Inbox competition ranks as the top challenges, followed by poor email engagement, Validity and Demand Metric report.
Consumers like texts from businesses, but they didn't feel informed by political texts in 2020, Zipwhip reports.
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marketo and Pardot by Salesforce, Sagefrog Marketing Group reports.
Welcome messages pulled the highest numbers among automated emails, Omnisend reports.
Companies face budget and training challenges. But many are investing in data and analytics, ibi reports.
Lack of education is keeping brands from adopting AI, Drift and the Marketing Artificial Intelligence Institute report.
Most shoppers want to hear from companies at least once a week, whatever the channel, Pathwire reports.
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports.