by Ray Schultz on Nov 15, 2:06 PM
But most B2B marketers say content marketing is more important than it was last year, the Content Marketing Institute and MarketingProfs report.
by Ray Schultz on Nov 14, 4:18 PM
Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say.
by Ray Schultz on Nov 11, 1:30 PM
Some of the major challenges include locating assets, maintaining/updating content, implementing the right technology, and budget, planning, and resource challenges, Canto and Ascend2 report.
by Ray Schultz on Nov 10, 4:53 PM
Few marketers would reduce their email budgets in an economic downturn -- they would rather cut traditional advertising, Mailjet by Sinch reports.
by Ray Schultz on Nov 9, 4:49 PM
Among the D2C companies surveyed by WBR Insights, 63% have grown their subscription customer base in the past 12 months. Email plays a role and most have found success via direct marketing through email and SMS.
by Ray Schultz on Nov 8, 2:43 PM
The biggest hurdle is delivering orders to the home, the CMO Council and Attabotics report.
by Ray Schultz on Nov 7, 4:56 PM
Some consumers don't mind being tracked, although only less than 15% strongly approve of it, Adtaxi reports.
by Ray Schultz on Nov 4, 3:38 PM
Edison Mail allows consumers to unsubscribe and avoid all emails from unwanted subscriptions.
by Ray Schultz on Nov 3, 4:13 PM
A third of marketers feel constrained by walled gardens. Yet Google Topics already beats authenticated email as a customer ID device, Lotame reports.
by Ray Schultz on Nov 2, 3:19 PM
Although marketers seem less concerned about privacy issues, most feel that privacy and tracking changes will create significant challenges going forward.