Marketing is responsible for customer retention and renewal at only 10% of firms, Salesloft and Benchmark report.

Many consumers fear AI, and only 39% will share their email address. But 87% will trade personal data for savings, according to a study by UserTesting, conducted by OnePoll.

Litmus offers to scan outgoing emails with a new testing tool, announced at the Litmus Live conference in Boston.

The biggest use cases for AI are personalization, retargeting and subject-line optimization, RPE Origin and Ascend2 report.

A pair of Harvard researchers found that concise emails greatly out-pull wordy ones.

At Salesforce's Dreamforce conference, Validity will outline enhancements to its DemandTools product.

Almost three-fourths of marketers are using AI weekly or more frequently, SurveyMonkey reports, and 35% say AI performs better in creating marketing campaigns.

Small businesses can revise or create emails and email campaigns with Intuit Assist, the company says. The new tool is now available for select Mailchimp customers and will be rolled out in the months to come.

The big day will be Black Friday, with Cyber Monday close behind it, Wunderkind predicts.

Duet AI for Google Workspace is being offered for $30 per month for large organizations.