by Ray Schultz on Aug 17, 2:30 PM
Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions.
by Ray Schultz on Aug 14, 12:44 PM
Customers would rather give feedback directly than have firms gather data on them from other sources, Gongos reports.
by Ray Schultz on Aug 13, 4:16 PM
Brands are using email for everything from promotional offers to advisories on business operations, Epsilon reports.
by Ray Schultz on Aug 12, 4:24 PM
But most consumers will share data for greater personalization, and half will pay for it, Formation reports.
by Ray Schultz on Aug 11, 4:19 PM
Consumers are shopping more online and trying new retailers, but they are less likely to stay with them, Braze reports.
by Ray Schultz on Aug 10, 2:38 PM
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports.
by Ray Schultz on Aug 7, 4:36 PM
A study finds they also prefer email over other channels for brand communications.
by Ray Schultz on Aug 6, 4:54 PM
Here's some advice from Listrak staffers for brands gearing up for their Black Friday and Christmas email programs.
by Ray Schultz on Aug 5, 3:07 PM
Most consumers have many unread messages. But 29% have none, Zipwhip reports.
by Ray Schultz on Aug 4, 5:11 PM
Email ranks only behind social in producing conversions and engagement, Chief Marketer reports.