Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions.
Customers would rather give feedback directly than have firms gather data on them from other sources, Gongos reports.
Brands are using email for everything from promotional offers to advisories on business operations, Epsilon reports.
But most consumers will share data for greater personalization, and half will pay for it, Formation reports.
Consumers are shopping more online and trying new retailers, but they are less likely to stay with them, Braze reports.
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports.
A study finds they also prefer email over other channels for brand communications.
Here's some advice from Listrak staffers for brands gearing up for their Black Friday and Christmas email programs.
Most consumers have many unread messages. But 29% have none, Zipwhip reports.
Email ranks only behind social in producing conversions and engagement, Chief Marketer reports.