by Ray Schultz on Jun 16, 1:19 PM
Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report.
by Ray Schultz on Jun 15, 5:05 PM
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research.
by Ray Schultz on Jun 12, 2:39 PM
Brands are put off by perceived operational challenges. But those are not as daunting as they seem, experts say.
by Ray Schultz on Jun 11, 2:26 PM
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports.
by Ray Schultz on Jun 10, 3:35 PM
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, Episerver reports.
by Ray Schultz on Jun 9, 4:05 PM
Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports.
by Ray Schultz on Jun 8, 4:37 PM
Few firms are skilled at delivering real-time customer interactions across touchpoints and devices.
by Ray Schultz on Jun 5, 2:28 PM
Sprint is first in search, and China Mobile is the leader in online content, Merkle reports.
by Ray Schultz on Jun 4, 4:58 PM
Open rates are up in both B2B and B2C, and so is volume. And it's now okay to stress urgency, Worldata's Jay Schwedelson reports.
by Ray Schultz on Jun 3, 5:00 PM
Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network.