Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report.
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research.
Brands are put off by perceived operational challenges. But those are not as daunting as they seem, experts say.
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports.
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, Episerver reports.
Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports.
Few firms are skilled at delivering real-time customer interactions across touchpoints and devices.
Sprint is first in search, and China Mobile is the leader in online content, Merkle reports.
Open rates are up in both B2B and B2C, and so is volume. And it's now okay to stress urgency, Worldata's Jay Schwedelson reports.
Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network.