• Let's Make A Deal: Consumers Open Emails With Discounts In The Subject Line, Study Shows
    Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report.
  • Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
    Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research.
  • What They're Saying About AMP For Email: Still No Widespread Buy-In
    Brands are put off by perceived operational challenges. But those are not as daunting as they seem, experts say.
  • Text Happy: SMS Is Now A Close No. 2 To Email, Study Shows
    Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports.
  • B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
    Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, Episerver reports.
  • Taking A Cue From The Quarantine: Consumers Are Engaging And Shopping More, Study Shows
    Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports.
  • Analytics Fitness Test: HBR Study Finds Holes In Performance
    Few firms are skilled at delivering real-time customer interactions across touchpoints and devices.
  • Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
    Sprint is first in search, and China Mobile is the leader in online content, Merkle reports.
  • The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding
    Open rates are up in both B2B and B2C, and so is volume. And it's now okay to stress urgency, Worldata's Jay Schwedelson reports.
  • On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
    Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network.
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