by Ray Schultz on Oct 17, 3:59 PM
Most businesses are using artificial intelligence in some form, but they face obstacles such as poor training and data, Twilio Segment reports.
by Ray Schultz on Oct 16, 3:52 PM
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
by Ray Schultz on Oct 13, 2:13 PM
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
by Ray Schultz on Oct 12, 4:09 PM
Almost all shoppers say inflation is affecting their spending choices, Klaviyo reports.
by Ray Schultz on Oct 11, 4:48 PM
And they are exceeding their revenue goals and seeing improved ROI, Deloitte Digital reports.
by Ray Schultz on Oct 10, 2:54 PM
Match rates vary widely depending on the provider, according to a study by Truthset, conducted in partnership with The Coalition for Innovative Media Measurement.
by Ray Schultz on Oct 9, 4:05 PM
But marketers are investing more and consumers say they're greatly influenced by email ads, Sequel Response reports.
by Ray Schultz on Oct 6, 2:14 PM
Most marketers are investing more in retailers' logged-in channels, LiveIntent reports.
by Ray Schultz on Oct 5, 3:22 PM
Most large senders already comply with basic DMARC and authentication. But what about those that don't?
by Ray Schultz on Oct 4, 4:27 PM
Most consumers say they are excited about the new technology, Thoughtworks reports, but they have concerns about the privacy and ethics of GenAI.