Most businesses are using artificial intelligence in some form, but they face obstacles such as poor training and data, Twilio Segment reports.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
Almost all shoppers say inflation is affecting their spending choices, Klaviyo reports.
And they are exceeding their revenue goals and seeing improved ROI, Deloitte Digital reports.
Match rates vary widely depending on the provider, according to a study by Truthset, conducted in partnership with The Coalition for Innovative Media Measurement.
But marketers are investing more and consumers say they're greatly influenced by email ads, Sequel Response reports.
Most marketers are investing more in retailers' logged-in channels, LiveIntent reports.
Most large senders already comply with basic DMARC and authentication. But what about those that don't?
Most consumers say they are excited about the new technology, Thoughtworks reports, but they have concerns about the privacy and ethics of GenAI.