Artificial intelligence will be used in most customer interactions within a few years, studies show. Here's why.
A new study by the CMO Council found this shocking result: most firms aren't making all the money they can from their customers.
Half of all U.S. shoppers like personalized messages. But fewer do in Europe, McKinsey finds in a survey.
Personalization is the most widely used tactic in lead nurturing. But firms are plagued by lack of time, staff and budget.
The dreaded GDPR may not be so bad after all -- even the enforcers lack the wherewithal to deal with it, Reuters reports.
Return Path finds that email deliverability has improved -- but not for firms with low Sender Scores.
Only 4.6% of the leading Chinese brands employ DMARC, limiting their global email marketing growth.
Consumers are being barraged by a new wave of emails. Are they spam? Not quite: They simply ask people to opt in.
An unusual nonprofit group is helping teachers get much-needed supplies. Its email is handled by Return Path.