by Ray Schultz on May 16, 4:13 PM
Artificial intelligence will be used in most customer interactions within a few years, studies show. Here's why.
by Ray Schultz on May 15, 1:41 PM
A new study by the CMO Council found this shocking result: most firms aren't making all the money they can from their customers.
by Ray Schultz on May 14, 4:26 PM
Google doesn't scan emails. Except when it does. It's all there in the new privacy policy. Got that?
by Ray Schultz on May 11, 3:21 PM
Half of all U.S. shoppers like personalized messages. But fewer do in Europe, McKinsey finds in a survey.
by Ray Schultz on May 10, 2:35 PM
Personalization is the most widely used tactic in lead nurturing. But firms are plagued by lack of time, staff and budget.
by Ray Schultz on May 9, 1:56 PM
The dreaded GDPR may not be so bad after all -- even the enforcers lack the wherewithal to deal with it, Reuters reports.
by Ray Schultz on May 8, 3:01 PM
Return Path finds that email deliverability has improved -- but not for firms with low Sender Scores.
by Ray Schultz on May 7, 3:44 PM
Only 4.6% of the leading Chinese brands employ DMARC, limiting their global email marketing growth.
by Ray Schultz on May 4, 3:13 PM
Consumers are being barraged by a new wave of emails. Are they spam? Not quite: They simply ask people to opt in.
by Ray Schultz on May 3, 4:21 PM
An unusual nonprofit group is helping teachers get much-needed supplies. Its email is handled by Return Path.