by Ray Schultz on Dec 15, 1:42 PM
Most companies use email, and many added it during the pandemic, GetFeedback reports.
by Ray Schultz on Dec 14, 4:36 PM
Email will be the mostly used direct response channel in 2022. But it will not get the most budgetary dollars, Wpromote and Ascend2 report.
by Ray Schultz on Dec 13, 3:55 PM
Email rates as the second-most popular use for data-driven marketing. Personalization is first, Ascend2 reports.
by Ray Schultz on Dec 10, 4:31 PM
Brand recognition drives shoppers, and so does good creative, SproutSocial reports.
by Ray Schultz on Dec 9, 3:53 PM
Prices have gone up in several product categories -- especially apparel, Adobe reports.
by Ray Schultz on Dec 8, 1:54 PM
U.S. consumers exceed the world average in always or often ignoring or deleting emails, Airship reports.
by Ray Schultz on Dec 7, 5:38 PM
Here are five end-of-year use cases from Movable Ink, including JetBlue, E*TRADE and Hello Fresh.
by Ray Schultz on Dec 6, 5:23 PM
Marketers and customer service staff have slightly different takes on what works and what doesn't, Mitto and Demand Metric report.
by Ray Schultz on Dec 3, 3:58 PM
The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report.
by Ray Schultz on Dec 2, 4:14 PM
Twilio SendGrid warns that open rates are now inflated and less reliable, thanks to the explosion of machine opens.