Brands face challenges such as reduced budgets and difficulty pulling teams together. Here are some suggestions on how to survive the shutdown.
Open rates for COVID-19-themed emails dipped dramatically at the end of March, but are recovering, Validity reports.
Email has plummeted in a two-year period, especially for urgent questions, Astute finds in a survey.
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not.
A pitch for Email Skript says it will write all your email copy for you without taking hours of time.
Email is the most popular medium among 67% of consumers for COVID-19-related messages, a Twilio study finds.
Many marketers working from home suffer a loss of morale, but feel greater empathy for their colleagues, Econsultancy reports.
Garden equipment transactions have risen the most on a percentage basis, ACI Worldwide reports.
All retailers changed their messaging based on customer behaviors during the COVID-19 pandemic, SmarterHQ finds in a snapshot poll.
A Yes Marketing report shows lower open rates overall versus 2019, but higher for COVID-19-related emails.