Email marketers need services, so they occasionally put out requests for proposals (RFPs), and vendors and agencies respond.
But those suppliers are hurting, judging by Industry Research: How Proposal Teams Are Managing RFPs during COVID-19, a study by Loopio.
A third of proposal teams report a decline in RFP volume.
Providers in the advertising & PR, healthcare, IT, media & publishing, supply chain & logistics and telecommunications fields are a few percentage points more likely to see a falloff.
Software suppliers -- another business heavily patronized by email marketers -- are most evenly split between those reporting increases and decreases and those with flat volume.
Overall, only 10% of the respondents report increases. In addition, 22% say levels remain the same and 35% that it’s too early to tell.
It’s not clear whether the overall numbers reflect a general slowdown, or conditions in specific vertical areas. But the study may be a barometer of business health in general.
For example, 40% think it will take six months to return to normal, and 22% predict it will take a year. Another 26% say it will take three months, and 9% expect it to take more than a year. Slim minorities say it will be within a month (2%) or never (1%).
Either way, 20% expect further decreases, while 16% predict increases, and 6% believe things will remain the same.
Proposal teams face these challenges:
Proposal managers — those at the top of this process — worry about the following:
For the moment, 60% say their teams are working remotely for the first time, while 36% say that they were already remote when the crisis hit, and 3% say that it is optional for staffs, and 1% that their teams work in the office.
Loopio, a provider of proposal software, surveyed over 200 RFP responders.