ICANN is demanding once again that EPAG collect data on domain name registrants despite GDPR.
Not everyone can read some emails. Here's a guide from EMMA on "inclusive design."
Most people sign up for apps, then forget about them. But email can pull them back, Leanplum reports. .
Gmail deliverability rates have gone up for firms with high sender reputations, YLM reports.
SendGrid says the day before the GDPR took effect produced the highest email volume in its history -- second only to Black Friday last year.
Firms are getting better at marketing automation -- but they still face some hurdles, an Ascend2 study finds.
Email still drives the highest ROI. But there's a change in the way brands are using it.
Email is seen as highly important by almost 60% of top marketing executives. Yet they are more turned on by social and search.
Less than a third of millennials find email the least bothersome medium, a Fluent study finds. Direct mail performs better.
There is plenty of blame to be shared when email newsletters flop. But it often starts at the top.