by Ray Schultz on Jul 16, 2:01 PM
The DMARC standard can save money for brands and facilitate use of BIMI. But not everyone has caught on, KDMARC reports.
by Ray Schultz on Jul 15, 4:36 PM
Almost half of Americans spend more time browsing than working out or having sex, Squarespace reports.
by Ray Schultz on Jul 14, 4:02 PM
Personalized emails based on unshared data can erode trust in a company, Jebbit reports.
by Ray Schultz on Jul 13, 3:25 PM
Consumers also demand free shipping, and most will buy more if a brand provides it, Ware2Go reports.
by Ray Schultz on Jul 12, 5:00 PM
Many shoppers feel better overall, and 48% plan to spend more this summer than they did last year, Avionos reports.
by Ray Schultz on Jul 9, 1:33 PM
First-party data has many benefits, one of which is that it is privacy compliant. But you need the right tech stack, Braze and Segment report.
by Ray Schultz on Jul 8, 5:51 PM
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports.
by Ray Schultz on Jul 7, 4:40 PM
Most shoppers are tired of redeeming points, and will join a paid program if the benefits are right, Clarus Commerce reports.
by Ray Schultz on Jul 6, 5:26 PM
Apple's new Mail Privacy Protection is one of many developments that could alter how email is deployed, Essence of Email reports.
by Ray Schultz on Jul 2, 4:15 PM
Email is widely used to support marketing priorities like branding and lead generation, Delia reports.