The DMARC standard can save money for brands and facilitate use of BIMI. But not everyone has caught on, KDMARC reports.
Almost half of Americans spend more time browsing than working out or having sex, Squarespace reports.
Personalized emails based on unshared data can erode trust in a company, Jebbit reports.
Consumers also demand free shipping, and most will buy more if a brand provides it, Ware2Go reports.
Many shoppers feel better overall, and 48% plan to spend more this summer than they did last year, Avionos reports.
First-party data has many benefits, one of which is that it is privacy compliant. But you need the right tech stack, Braze and Segment report.
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports.
Most shoppers are tired of redeeming points, and will join a paid program if the benefits are right, Clarus Commerce reports.
Apple's new Mail Privacy Protection is one of many developments that could alter how email is deployed, Essence of Email reports.
Email is widely used to support marketing priorities like branding and lead generation, Delia reports.