There are some differences that brands should be aware of before they try to market in Europe.

Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports.

Only 2% rate themselves as the top of the scale, MIT Technology Review Insights and Databricks report.

Email engagement rose globally during the pandemic, and North America was above average in several metrics, Acoustic reports.

Among the top challenges are creating a strategy and measuring the impact of intent data, Intentsify and Ascend2 report.

SparkPost and Contentsquare record massive volume increases in the luxury, beauty and fashion categories.

Almost all respondents say they have challenges delivering on their priorities, Simon Data and Forrester report.

High-tech people were the top content consumers, but healthcare professionals have made it into the top three, NetLine reports.

Free shipping and other perks resonate most with students. And you have to respect their values, SheerID reports.

Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.