Students are gearing up for their fall college terms. Now is the time to engage them with emails and other messages, judging by "Is It Back to Normal For Students when They Return To School?," a study by SheerID.
But remember that college kids want student-friendly brands. And whatever their vocabulary, they love the word "Free."
For instance, 83% of U.S. students find free shipping, checked bags and other such perks the most appealing. Second is most Buy One, Get One Free (72%) and third a free gift (71%).
In addition, 82% in the U.S. students would likely try a that offered a student discount code. And 54% of students in the U.S. would use a discount code to make a purchase from a brand they have not tried before.
Moreover, 49% would purchase sooner, and 47% would buy more items than they would have otherwise. Also, 72% would do try a firm if a friend recommended it, and 78% would try it if a family member suggested it.
However, 40% would not try a brand or product recommended by a social influencer. And the same is true in the EU.
Student-friendly brands are those that:
Most students are shopping online more frequently than they did before COVID-19. For example, they are:
Emails with discounts are less likely to be forwarded than offers in other channels. In the U, S., students are more likely to share via:
Email forwarding is ranked even lower in Europe.
What are students doing to get ready for school? They plan to
But they are delaying purchases in these areas:
Where will students live when they get back to school? The study found that 36% are now living off campus near their school, and fewer than that are living with their families and on campus.
Meanwhile, here are the top-ranked schools — by redeemed student offers:
In conclusion, the study recommends that brands:
In partnership with Riddle & Bloom, SheerID surveyed 900 college students in the U.S. and Canada, and more than 400 from France, Germany and the UK in March 2021.