Email marketers should forward the new MIT study, Building A High-Performance Data And AI organization,to their tech departments if they’re afraid to read it themselves.
It isn’t happy reading: Conducted by MIT Technology Review Insights in partnership with Databricks, it shows that only 13% of firms feel they excel in delivering on their data strategy.
Among their challenges are:
Moreover, only a few put themselves at the very top on a scale of one to 10 (10 being at the apex).
10. — 2%
9. — 11%
8. — 34%
7. — 41%
6. — 9%
5. — 1%
4. — 2%
3. — 0%
2. — 0%
1. — 0%
Only 13% in total call themselves high achievers, and 15% in North America.
The ratings per industry are: financial services (21%), government/public sector (20%), life sciences & health care (17%), oil and gas (17%, automotive & transportation (16%) and telecom (16%).
That said, companies are trying to move forward. Cloud, once considered optional, is utilized by 63% in their data architecture.
Companies worldwide hope to achieve these goals with enterprise data over the next two years:
To achieve those things, brands list the following as their most important enterprise data initiatives over the same period:
In North America, 50% hope to increase adoption of cloud platforms. But only 36% expect to enhance data analytics, perhaps because they already feel they are there.