Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports.
ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up.
Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study.
Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports.
Almost all retailers report survey declines. But most researchers expect to return to normal within months, Dooblo reports.
Fund-raising emails sent by Biden and Trump largely reflect their personalities, 97th Floor reports.
Only four retailers included holiday messaging, and most sent generic blasts, SmarterHQ reports.
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says.
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports.
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports.