• SMBs Show Their Grit: Owners Like Being On Their Own Despite Tough Conditions
    Many need marketing tools and other resources to help them pivot online. Almost all plan to vote in the election, American Express reports.
  • A Billion Emails For Change: How Change.org Helps Causes With Its Marketing
    The global tech platform thought it was doing well with its email. Then COVID-19 hit, driving its metrics to a whole new level.
  • Adobe Analytics Predicts Online Holiday Shopping Surge - How Email Marketers Can Cope
    More people are shopping at home due to the COVID-19 pandemic. Here are Adobe Analytics' findings, along with tips on how email marketers can deal with the boom.
  • What's Up For 2121: Forrester Makes Tech Predictions
    Expect to see more retention marketing, including email, and higher investment in customer experience.
  • Email That Cares: Later Boosts Opens And Clicks By Showing Empathy
    Later, an Instagram scheduler and marketing platform, has driven a spike in engagement by putting a little empathy into its email program.
  • Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
    Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says.
  • Let Your Fingers Do The Shopping: The Online Holiday Outlook
    Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online.
  • The Pandemic Jury: Email Marketers Weigh In On New And Old Tools
    Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit.
  • CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
    Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in.
  • B2B Succumbs To Digital: Buyers Prefer It To Other Sales Channels
    B2B decision makers prefer the new digital sales model: they like self-serve and remote purchases, McKinsey reports.
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