But many small businesses have cultural objections to automation, believing that some functions should be handled by humans, Skynova reports.
The challenges include maintaining data quality and cross-department cooperation, Ascend2 and SharpSpring report.
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports.
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports.
Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey.
A new German law would require a visible "termination" button. Should that be the norm in the U.S.?
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs.
Some observers expected bigger numbers -- but they are big enough, Validity notes in the report.
Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.
Apple's MPP prevents the use of opens as a metric, but brands can study clicks and extrapolate from that, Movable Ink reports.