• The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
    But many small businesses have cultural objections to automation, believing that some functions should be handled by humans, Skynova reports.
  • Disheveled Data: The Biggest Management Problems For Agencies, Clients
    The challenges include maintaining data quality and cross-department cooperation, Ascend2 and SharpSpring report.
  • Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
    Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports.
  • E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
    Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports.
  • Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
    Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey.
  • Escape Hatch: Making It Easy To Cancel D2C Subscriptions
    A new German law would require a visible "termination" button. Should that be the norm in the U.S.?
  • Holiday Hum: What Early Email Subject Lines Are Offering
    Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs.
  • Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date
    Some observers expected bigger numbers -- but they are big enough, Validity notes in the report.
  • Data Locomotion: It's Not Easy To Stay On Track
    Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.
  • Apple Delivers The Sauce: Content Is Being Prefetched On iOS15
    Apple's MPP prevents the use of opens as a metric, but brands can study clicks and extrapolate from that, Movable Ink reports.
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