by Ray Schultz on May 16, 5:29 PM
Only 18% of firms say their customer experience is excellent, but 54% feel it is above average, Pedowitz Group and Ascend2 report.
by Ray Schultz on May 13, 1:28 PM
Most feel that their companies are not investing in data technology, Pathlight reports.
by Ray Schultz on May 12, 4:33 PM
Marketing leaders also gripe that more time is spent accessing data than using it to make decisions, Adverity reports.
by Ray Schultz on May 11, 4:09 PM
Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports.
by Ray Schultz on May 10, 11:00 AM
Most say their consumer experience is more important than a brand's products and services. B2C and B2B customers now expect brands to earn their loyalty by treating them well and reflecting their values, a Salesforce study finds.
by Ray Schultz on May 9, 2:46 PM
Content delivery ranks low, but firms are using high tech to create products and improve the customer experience.
by Ray Schultz on May 6, 4:42 PM
Boomers are most annoyed by targeted ads and Gen Z is the least bothered by them, Frontier reports.
by Ray Schultz on May 5, 4:56 PM
There were 241,206 domestic and international incidents from June 2016- December 2021. In the U.S.,116,401 people and firms were victimized between Oct. 2013 and Dec. 2021, to the tune of $14,762,978,290, based on complaints to the Internet Crime Complaint Center (IC3).
by Ray Schultz on May 4, 4:25 PM
Government-vetted trademarks are too high a bar, and BIMI is working to broaden usage.
by Ray Schultz on May 3, 5:48 PM
One of the classic maxims of direct marketing was that new movers are the best prospects for almost anything.