New Study offers guide to the most effective colors and dimensions for email banners and logos.
SparkPost CEO Phillip Merrick talks about what firms are doing to drive email ROI and the tools they're using to get there.
Consumers will share their email addresses and other data with retailers -- but they expect solid personalization in return.
GDPR may not be the boon everyone seems to think it is. Here are five reasons why it isn't.
Facebook users are far from happy with the firm's privacy protections, a survey finds.
Sales and marketing teams are the biggest users of the cloud -- for analytics.
Everyone need products they might be embarrassed to buy in person. Enter subscription marketing.
Grilled by reporters Wednesday, Mark Zuckerberg's assurances about Facebook were not totally convincing. Email marketers are getting tarred with the broad privacy brush, just as alleged "data brokers" were last week.
Facebook has announced a number of new actions and policies to protect privacy. But will they deflect the Cambridge Analytica scandal?
Cart abandonment emails achieve a 40% open rate, Bluecore says, while product abandonment messages are at 41%, cart abandonment messages have a 10% click rate and product abandonments are at 8.40%.