by Ray Schultz on Jan 15, 5:49 PM
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports.
by Ray Schultz on Jan 14, 5:38 PM
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online.
by Ray Schultz on Jan 13, 3:59 PM
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon."
by Ray Schultz on Jan 12, 5:31 PM
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports.
by Ray Schultz on Jan 11, 3:42 PM
The paid-subscription model is practically nonexistent for small publishers, the What If Media Group reports.
by Ray Schultz on Jan 8, 4:26 PM
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report.
by Ray Schultz on Jan 7, 5:06 PM
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report.
by Ray Schultz on Jan 6, 4:20 PM
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel.
by Ray Schultz on Jan 5, 5:01 PM
Designmodo describes the trends that will dominate email design this year.
by Ray Schultz on Jan 4, 5:30 PM
Deloitte describes technologies that can help retailers create bespoke customer experiences.
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