Most marketers in a new study say customer acquisition has become more difficult over the past year, Porch Group and Ascend2 report.

Open rates, clicks and conversions are some of the main measurements, Moengage writes.

Persado has introduced an AI service for batch and trigger email campaigns to help email marketers with campaign setup and launch.

A study by BetterBriefs finds 53% of marketers think creative work is improving, but only 24% of agency personnel agree, while in-house teams take pride in only 32% of their work.

The increase in unsubscribe and bounce rates was driven by everything from email fatigue to new privacy laws, Acoustic reports.

EngageLab offers an email solution that provides for personalized messaging and local compliance, the company says.

Barely a third of marketers said they have had personalized experiences in the last six months, Klaviyo reports.

A new offering that combines social content and comments, surveys, ratings and reviews with industry-specific insights, KPIs, and AI recommendations can help brands eliminate marketing legwork, Emplify says.

Sojern says it can help hoteliers that do not have an in-house email capability run targeted email campaigns that lead to engagement and bookings.

Older shoppers are more concerned about the perceived disadvantages than younger people, Attest reports.