• by Ray Schultz , Columnist, March 6, 2025

Brands are strongly in need of platforms that streamline their marketing. And they need them soon. 

One new solution is being offered by Emplifi: Emplifi Fuel. The goal of this tool is to relieve marketers of “doing all the legwork so that their marketing, social media, and customer care teams can focus on strategy,” says Ohad Hecht, CEO of Emplifi.  

The new offering combines Voice of Customer data (i.e., social content and comments, surveys, ratings and reviews, etc.) with industry-specific insights, KPIs, and AI recommendations, the company says. 

Early users of the tool increased their social-media commerce sales and achieved time savings, Emplify says.

UFC has been an Emplifi customer for over five years. “We use Emplifi heavily for analytics, especially in tracking fighter-based engagement, regional growth, and historical data to inform key decisions,” says Aziz Bawany, director of digital strategy for UFC. “The ability to quickly surface insights — whether it’s identifying rising stars or benchmarking events—has been instrumental in shaping our content strategy and amplifying our fighters’ reach.”

Emplify Fuel now covers consumer goods, retail and ecommerce, media and sports brands, but Emplify plans to expand it to broader markets in the future.  

There is no time to waste, whatever solution marketers use, as fewer than 30% of CEOs and CFOs in a survey say that their CMO’s performance exceeded expectations in 2024.