Almost a third of small businesses have adopted AI, and most of those who have adopted it use email marketing.

Is Amazon simply providing unfettered access to the inbox? Some question the new Tailored Audiences program.

Millennials do almost all of their e-commerce buying online, more than they did in 2019, CouponFollow reports.

BIMI allows email senders to display their logos and reassure consumers that an email is legitimate and from a trusted brand. Apple is joining Gmail, Yahoo Mail and Fastmail.

Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.

More consumers are buying online, but they expect to face challenges when purchasing this holiday season, Fiserv reports.

Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.

A majority of advanced companies say personalized emails are a customer experience strategy, Acxiom reports.

The biggest drivers for Black Friday and Cyber Monday purchases are free shipping and free returns, reports LoyaltyLion.

In the office, they are more likely to form the 'weak ties' that drive innovation.