Over one-third hope to create more automated/triggered email, Litmus reports.

MetaRouter is expands access to its identity resolution features, making them available on Google Cloud.

Most consumers plan to maintain spending levels - but believe prices have risen or remained the same and are skeptical of claims that retailers have lowered prices, Attest reports.

MailReach offers to help brands '"warm up" their emails to ensure they reach the inbox.

B2B brands are also more likely to be using at least five channels, Anteriad reports.

AtData has made its Email Engagement and Alternative Email products available on Snowflake.

Is your firm a baseline marketer, a performance-obsessed marketer or a revenue leader? Intuit Mailchimp defines them.

Almost half of consumers polled in a recent report find cart abandonment emails invasive, and even fewer open them.

The new program for B2B corporate gifting eliminates the need for a costly gifting subscription, Gipht says.

For all the holiday cheer, B2B decision-making is logical, based on facts, whereas B2C is emotional, swayed by storytelling.