by Ray Schultz on May 22, 3:33 PM
Email marketers plan to spend money on integrating with other channels, Litmus reports.
by Ray Schultz on May 19, 6:09 PM
Paid social media content and print ads are also likely to suffer spending reductions, HubSpot reports.
by Ray Schultz on May 18, 5:02 PM
Email takes first place among channels in the Alcohol and Tobacco and Direct Selling categories, Salesforce reports.
by Ray Schultz on May 17, 5:43 PM
A study from Incogni argues that 'data brokers' want to block the right of people to be forgotten. But that is unfair.
by Ray Schultz on May 16, 6:14 PM
The biggest concern is the spread of factual errors and misinformation, WE Communications reports.
by Ray Schultz on May 15, 2:01 PM
Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
by Ray Schultz on May 12, 2:16 PM
Newsletters show strong growth and are now more "in vogue" -- but are less likely than some other formats to signal immediate buying intent, NetLine reports.
by Ray Schultz on May 11, 11:10 AM
Only a third of marketers can correctly choose the AI-generated variations on a human-written control, Persado reports.
by Ray Schultz on May 10, 3:00 PM
Consumers also say they get too many emails, but email is the more trusted channel, Arion Research reports.
by Ray Schultz on May 9, 4:55 PM
Most companies are somewhat satisfied with their marketing automation, but not greatly so, Insightly and Ascend2 report.