European researchers have used machine learning to find that Google, Facebook and others are failing to live up to the GDPR gold standard.
Better clean your desk off at night--you could be subject to fines under the GDPR.
Email is a key part of the digital mix, but it's only one element, Widen finds in a study.
TechTarget provides content to 18,000 specialized users. John Steinert explains how it knows when they intend to purchase.
Email effectiveness has risen by 31% in general -- and 35% on weekends, according to a study by BrightTALK.
Less than half of European marketers feel they are good at what they do. And over half would rather change their field, a study shows.
It's easy for retailers to drive shoppers away. Here are some no-no's.
The EU's GDPR has been in effect for a month. What has happened since then? Not much.
A national furniture chain has increased its open rate by improving its sender reputation and deliverability, working with 250ok.
Want to set off fireworks with your July 4th email promotions? Follow the examples reported by MailCharts.