Sales and marketing are well aligned in most companies -- but that doesn't mean they're showing pipeline growth, LeadMD reports.
A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel.
Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports.
Retailers either send too much email, fail to personalize it or even use the wrong name in the message, according to Women's Retail Customer Experience Audit, a study by technology provider Customer Portfolios.
But parts of a report from EZTexting seem based more on opinion than on original research.
The best way to provide access may be to embed analytics right into the email system, MicroStrategy reports.
Most big publishers fail to send welcome and cart abandonment emails, a study by Iterable finds.
Brands' challenges include old data and a lack of time to develop a strong process, DemandGen reports.
Email volume rose by 4.3% over that of Q2, perhaps causing the drop in metrics, an Epsilon study finds.
Most SMBs avoid spending money on email systems at first, Mailchimp reports. But they need to build their lists as soon as they can.