It's not clear whether customers at a platform are the answer. But a study argues that marketers have to integrate all their martech stacks.
Sir Tim Berners-Lee's new company could disrupt business models and upend the internet, observers say.
Retailers are using new technology, but need improvement in several areas, BRP finds in a study.
Gmail is being pilloried for "continuing" a permission-based practice that it never said it stopped.
Consumers prefer email, but many will not open messages because of inbox glut or irrelevant offers, Yes Lifecycle Marketing finds.
There are more jobs for email pros, but salaries aren't exactly exploding, the Creative Group reports.
Email and social are the most widely used channels, Moore Stephens and WARC report.
A Canadian firm has been hit with a UK enforcement notice for its purported data handling during and after the Brexit campaign.
Far from helping, GDPR may be harming cybercrime investigations by cutting off data, Europe warns.
AI users pull higher email open rates and conversions than non-users, The Relevancy Group finds in a study sponsored by Return Path.