Facebook is unlikely to scale up its basic email service for small businesses, experts say.
Members of the Gen-Z cohort are privacy-conscious. They now have access to products like Hey that can permanently block unwanted emails.
The decision, won by Infogroup against DatabaseUSA, could lessen the impact of the Supreme Court's Feist decision on the ground.
Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report.
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research.
Brands are put off by perceived operational challenges. But those are not as daunting as they seem, experts say.
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports.
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, Episerver reports.
Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports.
Few firms are skilled at delivering real-time customer interactions across touchpoints and devices.