George DiGuido, the new head of email at Meredith Xcelerated Marketing, offers an overview of kinetic email.
Do you track your emails? The practice has been put under harsh scrutiny in a new research paper delivered at the Federal Trade Commission's PrivacyCon 2018 this week.
A new study from Carnegie Mellon outlines successful phishing tactics -- and those that don't work.
Open rates are down and not-spam rates are up. Return Path's Tom Sather believes the ISPs may be to blame -- and offers tips on how to handle it.
A new study shows that most IT pros expect serious data breaches at their firms. But their companies are not ready for them.
Marketers wonder: Will AMP revolutionize email marketing or simply upend it?
Blockchain will allow every single change to content to be documented. Do we really want that?
Return Path found that more emails are ending up in the spam folder -- but there are signs of improvement on other fronts.
Email remains robust, but it is taking up a smaller part of the average UK marketing spend, a study shows.
Earn.com is based on the premise that people should be paid for responding to emails. Marketers are not likely to go for it.