by Ray Schultz on Mar 30, 2:22 PM
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports.
by Ray Schultz on Mar 29, 6:15 PM
Few companies say all departments can conduct basic data and analytics tasks, Alation reports.
by Ray Schultz on Mar 26, 12:57 PM
There's more to digital transformation than just parsing email open and click-through-rates.
by Ray Schultz on Mar 25, 2:23 PM
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research.
by Ray Schultz on Mar 24, 1:48 PM
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports.
by Ray Schultz on Mar 23, 5:23 PM
There was an overall open rate of 28.1%, a 14% increase YoY, Questline reports.
by Ray Schultz on Mar 22, 5:50 PM
Only 14.8% of email domains are fully protected from spoofing and phishing, Valimail reports.
by Ray Schultz on Mar 19, 4:44 PM
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties.
by Ray Schultz on Mar 18, 5:31 PM
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study.
by Ray Schultz on Mar 17, 4:11 PM
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years.
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