The youngest group likes social media-- but they rank email as a close second, Data Axle reports.
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports.
Despite challenges, most firms still say they are successfully deploying marketing automation, Ascend2 reports.
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue.
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy not so much, MeritB2B reports.
Welcome messages did best. But this may be the last time you will see open rates tracked, Omnisend reports.
Email also comes in first in boosting immediate revenue. But it's not as easy to measure as SBM, Spot Trender reports.
But both sides are gearing up, with shoppers planning to start in October and companies scaling up.
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about.
Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports.