by Ray Schultz on Sep 27, 12:13 PM
Ryan Phelan argues that investment in email is slipping as brands go for shiny new objects.
by Ray Schultz on Sep 26, 4:39 PM
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness of CX efforts, CX Network reports.
by Ray Schultz on Sep 25, 4:33 PM
New CMC certificates will allow smaller brands without a trademark to leverage BIMI.
by Ray Schultz on Sep 24, 2:59 PM
Email is the most popular communications channel overall, SAP Emarsys reports.
by Ray Schultz on Sep 23, 1:56 PM
Brands using three or more channels enjoy a higher return on ad spend, Nift reports in its 2024 Marketing Channel Diversification Report.
by Ray Schultz on Sep 20, 3:50 PM
Zeta Marketing Platform will send emails across Yahoo's major content verticals.
by Ray Schultz on Sep 19, 1:50 PM
The new service allows marketers to send emails, texts and notifications to shoppers.
by Ray Schultz on Sep 18, 5:10 PM
Most firms lack confidence in their email security defenses, OPSWAT reports.
by Ray Schultz on Sep 17, 4:31 PM
Too many small businesses wait until the end of the year to go into marketing overdrive, Constant Contact and Ascend2 report.
by Ray Schultz on Sep 16, 1:35 PM
Out of Office replies leap during the holidays and summer, ZoomInfo reports.