There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports.
Few companies say all departments can conduct basic data and analytics tasks, Alation reports.
There's more to digital transformation than just parsing email open and click-through-rates.
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research.
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports.
There was an overall open rate of 28.1%, a 14% increase YoY, Questline reports.
Only 14.8% of email domains are fully protected from spoofing and phishing, Valimail reports.
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties.
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study.
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years.