by Ray Schultz on Nov 21, 2:57 PM
Over one-third hope to create more automated/triggered email, Litmus reports.
by Ray Schultz on Nov 20, 4:34 PM
MetaRouter is expands access to its identity resolution features, making them available on Google Cloud.
by Ray Schultz on Nov 19, 12:03 PM
Most consumers plan to maintain spending levels - but believe prices have risen or remained the same and are skeptical of claims that retailers have lowered prices, Attest reports.
by Ray Schultz on Nov 18, 11:35 AM
MailReach offers to help brands '"warm up" their emails to ensure they reach the inbox.
by Ray Schultz on Nov 15, 11:56 AM
B2B brands are also more likely to be using at least five channels, Anteriad reports.
by Ray Schultz on Nov 14, 3:53 PM
AtData has made its Email Engagement and Alternative Email products available on Snowflake.
by Ray Schultz on Nov 13, 4:06 PM
Is your firm a baseline marketer, a performance-obsessed marketer or a revenue leader? Intuit Mailchimp defines them.
by Ray Schultz on Nov 12, 1:30 PM
Almost half of consumers polled in a recent report find cart abandonment emails invasive, and even fewer open them.
by Ray Schultz on Nov 11, 1:22 PM
The new program for B2B corporate gifting eliminates the need for a costly gifting subscription, Gipht says.
by Ray Schultz on Nov 8, 3:53 PM
For all the holiday cheer, B2B decision-making is logical, based on facts, whereas B2C is emotional, swayed by storytelling.