Just what retailers have been waiting for: A ranking of the leaders in email marketing. RSR rated 138 companies according to three criteria. The top score was a C+.
MailChimp is defaulting to a single opt-in because double opt-in is producing declining rates. But what about the GDPR?
Content marketing has caught hold among manufacturers. And what's their top channel for delivering it? Email, a new study shows.
The ransomware threat is so serious that some firms are overreacting -- cutting off access to web sites and attachments. Here is the impact on email marketers.
Data breaches may start at the top -- almost a third of CEOs have linked their email addresses to breached services, F-Secure found in a survey.
Western consumers are less likely to share email addresses and other data with brands than people in developing countries.
A new study reveals the true costs of GDPR compliance -- it begins with $1 million for technology alone.
Brands are getting better at using technology to generate ROI, an Ascend2 study shows.
Here are a dozen types of offers that marketers can send, based on real-time changes.
Ecommerce firms are leaving money on the table when they fail to send abandoned cart emails, a study by Klaviyo shows.