Email remains the second medium of choice for both event marketers and attendees.
Email copywriting is easier than you think. Just keep it short and simple - and use graphics!
You may soon need multiple layers of permission -- at least in Europe. We may be reaching the age of the triple or even quadruple opt-in, in which the consumer will have to give explicit permission for each of several activities.
Google experiences worldwide service disruptions. What does it mean for email marketers?
Marketers can serve customers with effective contextual emails. Ask HSN.
Email marketers think they're doing better than their competitors. Personalization is their goal -- and their biggest challenge.
Movable Ink helps firms use data to drive content. Here's an update from CEO Vivek Sharma.
UK marketers are woefully unprepared for GDPR, studies show.
It's a case of competing surveys. Two studies by the CMO Council and Marketo disagree on the impact of email.
Insurance marketing via email is a complicated process. Here are some tips from Jornaya.