Campaigns are not following email best practices, and this is causing their messages to end up in spam folders and promotion tabs, Twilio reports.
The Long Island daily blasts out emails -- regularly -- with no attempt at personalization.
Retailers suffer over 10 data malfunctions per month, The Relevancy Group reports.
But marketers lose out when they neglect channel and frequency preferences, Twilio finds. Among channels, email is first.
UK fashion retailers score higher read and deliverability rates than U.S. firms, Iterable reports.
Email is a preferred channel through all stages of the college selection process, Eduventures reports.
Smaller suppliers are being cut by website owners in favor of larger firms, an academic study finds.
Ascend2 shows that many firms are either using account-based marketing or are planning to -- but some are not.
Consumers prefer email over other media. And they want brands to be useful and responsive to their needs, OpenMarket reports.
There has been a decline in best practices from 2016 to 2019, CommuniGator and Smart Insights report.