by Ray Schultz on Mar 12, 3:57 PM
In particular, firms want hard data analytics skill sets, Gartner reports.
by Ray Schultz on Mar 11, 3:35 PM
Easy user interfaces are needed for onboarding new customers. Sendlane has added a new feature that it says will help companies expand their lists at no additional cost.
by Ray Schultz on Mar 8, 12:31 PM
In a recent paper, digital marketing expert Scott Hall provides roster of possible applications for AI -- and a reminder to follow ethical practices.
by Ray Schultz on Mar 7, 4:51 PM
Proton Mail says these alias addresses can be easily deactivated when a person wants to stop newsletters or other emails.
by Ray Schultz on Mar 6, 2:46 PM
Broken links can harm your reputation and lead to deliverability issues.
by Ray Schultz on Mar 5, 2:26 PM
Email remains the top area for automation and social is second, Ascend2 reports.
by Ray Schultz on Mar 4, 2:06 PM
Morris II is a dangerous tool that can unleash zero-click worms, which can infiltrate GenAI applications.
by Ray Schultz on Mar 1, 4:35 PM
Today's direct mailers can combine hyper-targeting tools and custom modeling.
by Ray Schultz on Feb 29, 12:13 PM
An advisory on how to deal with Gmail's looming changes from Act-On is intended to help brands "optimize email strategy and ensure that content is ready to avoid spam placement and blocklists," Act-On Software says.
by Ray Schultz on Feb 28, 3:56 PM
Microsoft 365 accounts were vulnerable to phishing attacks, Egress says in its Email Security Risk Report 2024.