Sales are expected to rise, as interest surges in pumpkin patches and decorations, Taboola reports.

The focus will shift to the bottom line as B2B leaders focus on revenue growth.

A new analytics tool from email signature firm Exclaimer is designed to help brands measure the impact of email signatures.

Litmus Director of Brand and Content Marketing Jaina Mistry explains why email developers have to think more like web developers.

Few companies feel their customer data platform meets all of their needs, MessageGears finds in a study.

An enhanced email tool from Weave is designed for small and medium-sized health-care businesses with limited staff resources.

Hotels have to be able to identify guests and manage communications at scale.

Consumers are more likely to trust the brand if it displays a logo or check mark, Twilio reports.

It's time to get out those pre-Black Friday emails, experts say. The National Retail Federation forecasts that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.

Although some verticals are flat for back-to-school sales, wearables and health technology enjoyed strong growth, Circana reports.