by Ray Schultz on Aug 13, 4:30 PM
Clari+Salesloft is working with allGood to convert high-intent leads into pipeline.
by Ray Schultz on Aug 12, 4:28 PM
Over half of consumers have stopped buying from once-favorite brands because of higher prices and "shrinkflation," Omnisend reports.
by Ray Schultz on Aug 11, 2:48 PM
Email copywriters may be headed to the trash heap of history if you believe a study by the University of Chicago's Booth School of Business.
by Ray Schultz on Aug 10, 4:05 PM
B2B email lists decay by around 22.5% a year as people change jobs and email addresses. But the churn is worse for physician lists: Doctors regularly change hospitals, complete residencies, and move between systems.
Then there’s the problem of fragmentation: Pharmaceutical firms often have to use several systems to send effective emails.
IInfotanks claims to have a solution. The AI-powered company has an email physician list with more than 1.5 million contacts worldwide, and 900,000 in the U.S.. And this list is cross-checked against the National Provider Identifier (NPI) registry.
Founded in 2016, the firm also supports product marketing, search visibility, …
by Ray Schultz on Aug 7, 2:09 PM
Playable offers a new way to provide sound-enabled videos without customers leaving an email.
by Ray Schultz on Aug 6, 1:17 PM
The reason for this threat: Email is a rules-based, repetitive discipline, the American Marketing Association reports.
by Ray Schultz on Aug 5, 1:18 PM
New abilities are offered by DataGroomr via its platform on Salesforce AgentExchange.
by Ray Schultz on Aug 4, 1:51 PM
This fact leads to sales professionals working longer hours, especially for Gen Z employees, Pipedrive reports.
by Ray Schultz on Aug 3, 2:31 PM
Millennials are now the biggest users of BNPL, replacing Gen Z, PartnerCentric reports.
by Ray Schultz on Jul 31, 5:59 AM
Costco has settled the case to eliminate the nuisance. It allegedly implied false urgency in its subject lines.