December jumped into first place for opt-outs in 2024, but that may be an exception, Optizmo Technologies reports.

Over two thirds of marketers are adjusting their holiday-season marketing, Wunderkind reports.

Email is by far the preferred messaging channel, Dotdigital reports.

The new security policy took effect on May 5, but firms can still act quickly to comply.

Many B2B firms are also concerned about economic uncertainty, Pipeline360 reports.

Pacific Sunwear of California is not a communication service provider under Arizona law, a court states.

Data accuracy is the biggest hurdle in using GenAI, a study by The Business Performance Innovation (BPI) Network in partnership with EncompaaS and the Growth Officer Council finds.

Most people check their email every day, but more for work than marketing content, ZeroBounce reports.

Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.

Brands can quantify the emotional tone of incoming and outgoing emails, EmailAnalytics says.