A study highlighted this week in the "Harvard Business Review" asserts that long-term buying behavior can be determined from the initial purchase.
Only 15% of email marketers saw a significant revenue increase in 2019, Demand Metric reports.
Clients were doing it, so Sigstr determined that it had to take up account-based marketing (ABM).
Email marketers, take note: you have to show data you have on a consumer within one month of receiving a request.
County election officials are wide open to email impersonation attacks. Of the counties studied, only 10 nationwide are fully protected, Valimail reports.
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports.
Shoppers are drawn to discounts, but emails must be focused. Consumers are more likely to respond to emails with single product promotions, SubjectLine.com reports.
Black Friday and Small Business Saturday sales are running above last year's totals, Adobe reports.
A third of engineers will scan email newsletters for interesting subject lines and delete everything else, TREW Marketing and IEEE GlobalSpec report.
One bad actor is offering an 80% discount on Ray-Bans, Check Point reports.