by Fern Siegel on May 23, 10:00 AM
With the new tool, shoppers can describe what they're looking for with images rather than keywords.
by Steve McClellan on May 18, 11:21 AM
Momentum Dubai is out with new work for Yas Island Resort that features Game of Thrones’ and Aquaman actor Jason Momoa as the resort’s new “Chief Island Officer,” succeeding Kevin Hart who announced he was stepping down earlier this year. The work is part of an ongoing comedy campaign for the resort. As part of his duties Momoa instructs guests on how to drive a Formula One race car. “To be one with the …
by Fern Siegel on May 16, 10:00 AM
Ogilvy again handled the brand's creative, this time for S.Pellegrino flavored mineral water.
by Steve McClellan on May 15, 3:44 PM
Barrel-aged bourbon mixed with a splash of style and sophistication is the recipe for a new nationwide tourism campaign crafted ad agency Doe-Anderson for Louisville Tourism. The Bourbon City campaign targets cities within a day’s drive or with direct flights to the city, including Atlanta, Austin, Boston, Chicago, Detroit, and St. Louis. Multichannel elements include television, radio, print, digital and out-of-home. …
by Fern Siegel on May 11, 2:40 PM
The tag says it all: "You don't raise the Cup without the woman who raised you."
by Steve McClellan on May 4, 11:16 AM
Shiny, smooth and strong hair take center stage in “Make It Legendary,” a new campaign for Wella Professionals’ Ultimate Repair product line created by its newly appointed creative agency of record The Badger Agency. “This campaign is fueled by the power of women to be bold, proud and fierce,” says Madonna Badger, Badger Agency Founder and Chief Creative Officer. “When we have a good hair day, everything feels amazing and we know we can do …
by Fern Siegel on May 3, 10:00 AM
A new spot highlights Clover Sonoma as the first dairy to use a renewable milk carton to cut down on waste.
by Fern Siegel on May 2, 10:00 AM
MessageWraps creates 20 square feet of moving billboard in the highest traffic area of the store.
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