S.Pellegrino just released the latest iteration of its creative. “Perfect Moments Secondi” celebrates the continuation of the brand’s multi-year partnership with actor Stanley Tucci.
Six- and 15-second spots air across digital and social channels from mid-May through mid-October.
Spots include "Summer Cut," "Pizza Nights" and "Picnic."
Tucci (“Citadel,” "The Devil Wears Prada") helped kick off the original campaign in February 2022 for the limited-edition San Pellegrino natural mineral water.
Ogilvy again handled the brand's creative, this time for S.Pellegrino flavored mineral water: tangerine, cherry and pomegranate, and lemon.
“The Italian way of life is all about savoring life's perfect moments — whether preparing a casual dinner at home, enjoying a picnic or sipping a midday coffee alfresco,” said Tucci. “S.Pellegrino Essenza is a natural part of those cherished moments — and I love that it allows me to add a touch of Mediterranean fruit flavor to my more casual dining occasions.”
Thomas Conquet, marketing director, S.Pellegrino, added: “As a brand deeply rooted in Italian culture, this new creative aims to bring the essence of Italy stateside. From pizza nights at home to dining under the sun, we look forward to helping our consumers add a little sparkle to their summer occasions.”
S.Pellegrino is also a supporter of premier culinary programs, such as The James Beard Foundation, World's 50 Best Restaurants, Michelin Guide and The Culinary Institute of America.