• NEW! Axe Creates 'Social Effort Scale' For Guys Trying Too Hard On Social Networks
    This might come as a surprise to some, but people can overdo it when it comes to sharing on social networks. (No!) Axe launched a tool for guys, the "Social Effort Scale," which calculates whether they're trying too hard on social media. Do we really need to see every location you check into, or countless selfies of your abs? The site promotes Axe's new hair styling line, MATTE EFFECT by Axe Platinum Series.  Guys log into the Social Effort Scale website via social media profiles. The site uses an algorithm that ...
  • NEW! Nissan, Amazon Partner Again With #GiantLocker
    Remember last year when Nissan teamed up with Amazon.com to deliver a Nissan Versa Note in a giant Amazon box? The pair teamed up again this year to promote the Nissan Rogue, this time using a big locker. The locker is smack-dab in the heart of San Francisco, and when passersby tweet, comment or post photos about the locker using the hashtag #GiantLocker, they earn a code that opens one of the locker doors, unveiling various prizes. One person's code will open a door and win a Nissan Rogue. Participants can follow ...
  • NEW! Honda, Mario Andretti Give 'Slow Citations' To Chicago Residents
    Honda launched a fun online video to support its "Fastest Seat in Sports" sweepstakes. Starring Mario Andretti, the video follows the racecar driver as he issues "slow citations" to unsuspecting pedestrians in Chicago. Taking too long to snap that selfie will result in a citation. The same goes for walking slowly or taking too long to decide on what type of salsa to buy. Andretti is accompanied by four members of the "Honda Speed Patrol," who all dole out tickets for carefree, time-is-not-of-the-essence movements. The "Fastest Seat in Sports" sweepstakes gives racing ...
  • Baseball-Card Collecting Goes Digital
    Random iPhone App of the week: My inner child is crying about this app. Baseball-card collecting has gone digital. What's next? The Garbage Pail Kids going digital? For those young enough that physical baseball cards are just what older folks talk about, The Topps Company launched BUNT 2014, a digital trading card app that works on the iPhone, iPad and iPod Touch. And it's popular, but just not the same as the real deal. BUNT, along with Topps' other digital collecting apps, Topps HUDDLES and Topps KICKS, have collectively sold more than ...
  • Sao Paulo Soccer Federation Promotes Peace On And And Off Soccer Field
    Wunderman Brazil launched "Linesmen for Peace," a 2-minute video for the Sao Paulo Soccer Federation that promotes nonviolence for soccer fans, whose passion for their sport can turn aggressive during and after games. In the video, the Soccer Federation had linesmen replace their traditional yellow and red flags with white flags, the universal symbol for peace. The goal was for fans to think of peace and unity whenever the white flag was raised, rather than something more aggressive and violent. "There should be no offsides in peace" closes the video, seen ...
  • Intel Creates 'Conflict Free' Microprocessors
    The latest video from Intel's "Look Inside" series looks inside the offices of Intel for a solution to mining conflict-free minerals.
  • Coors Light Canada Introduces New Mountain Man Spokesman
    The mountain man is a new character for Coors Light Canada. Although the 60-second online spot can't guarantee that drinking Coors Light and embracing adventure will result in waking up on a beach, wearing sumo wrestler costumes or wearing metal or furry handcuffs, but it can guarantee you'll have a better story to share with your friends.
  • Mini-Abe Might Be Small, But His Appetite Is Big
    Mini-Abe is back as the pint-sized brand ambassador for the Illinois Office of Tourism. And this time, he's a man after my own heart... or should I say stomach? Mini-Abe highlights the best foods Illinois has to offer in "Be More Nom-Nom-Mmm."
  • NEW! Strategic Milk Alliance Urges Canadians To 'Milk Every Moment'
    A paper towel dispenser that prints out news in real-time. A talking bear hat. Let's launch!
  • NEW! Dr Pepper's Memorial Day Ad Pays Tribute To Soldiers, Athletes And Dreamers
    Dr Pepper launched a Memorial Day-themed TV spot, showcasing what makes Americans unique. "/1Americans" pays tribute to everyday athletes, dreamers, entrepreneurs, soldiers and veterans, along with a trio of famous, one-of-a-kind men who shaped the country: Abraham Lincoln, Johnny Cash and Muhammad Ali. "We're a one-of-a-kind people, always have been," begins the ad, voiced by actor Emile Hirsch. "Together, we're America. Together, we're one of a kind," he continues. See the ad here, created by Deutsch LA and directed by Keith Schofield.
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