• IMA Attempts To Make Accounting Interesting
    The new campaign by the Institute of Management Accountants attempts to make accounting education enjoyable.
  • Sennheiser Parodies Celeb-Endorsed Headphone Culture
    Spots parody specific endorsers -- models, celebrity athletes and DJs -- as they blather about their reasoning for being an audio influencer.
  • Dietz & Watson Honor 'Sunny' In Philly With Special Ham
    Philadelphia’s Dietz & Watson is promoting the new season of "It’s Always Sunny in Philadelphia" by recreating Rum Ham, a fan-favorite snack that has made several appearances on the TV show.The social media-driven campaign, developed with Red Tettemer O’Connell + Partners, encourages fans to make this Sailor Jerry Spiced Rum-infused deli treat by publishing its version of a recipe alongside humorous images of the ham on Instagram and Twitter, all supported with organic and targeted, paid posts.
  • Downy Protects Michigan Coach Harbaugh's Khakis
    Ads follow a young man who is tasked with making sure the Coach's pants don't wrinkle throughout the season.
  • Out There Impact's Global Mobile Campaign Promotes UN's 17 SDG's
    Out There Impact, the philanthropic unit of Out There Media is out with a new global mobile campaign for the United Nations designed to make consumers more aware of (and act on) the UN’s 17 Sustainable Development Goals. The campaign targets mobile users asking them to choose a number between 1 and 17 and then providing information on the SDG that corresponds with the number selected.  Content also helps educate the receiver on how to achieve the goals. The global rollout follows a pilot campaign in Asia, Africa and the Middle East that was deemed successful. The pilot campaign had ...
  • Taco Bell Launches A 'ReBELLution'
    Taco Bell and agency Deutsch are channeling punks to support the fast food chain's pack meal deal.
  • AdventHealth Challenges You To Change (For 21 Days)
    AdventHealth and agency 22squared are advocating health and wellness with the faith-based health system's "Work for It" campaign to encourage people to change their lifestyle for 21 days. The campaign's centerpiece is a 90-second commercial introducing an upbeat original song by musical artist Daphne Willis set to images of real people engaged in fun activities, like swimming and biking. Have a look here. The campaign includes a partnership with Cox Radio as well as with influencers. A custom digital hub and email program, at FeelWholeChallenge.com, contains daily inspiration and guidance, and there is a gamified experience for the challenge ...
  • Eagles 'Fly' In New Brand Spot
    The Philadelphia Eagles are partnering with Endeavor's 160over90 for a video to raise awareness for the current NFL season.
  • Danone, Impero Want You To 'Feed Your Mind'
    Danone Waters UK & Ireland and creative agency Impero are out with a new campaign to promote the launch of Danone’s new bottled water brand Infinity Electrolyte, which is enriched with zinc. The campaign, called “Feed Your Mind” launches today and runs through September. The agency has devised a social media strategy to help drive brand awareness, promote key product messaging and amplify the drink’s positioning in the market. The prime target: urban professionals.   Video content has been created for social channels, promoting the benefits and functionality (lifestyle/wellbeing) of the Infinity Electrolyte brand. According to the company, each bottle ...
  • Warner Bros. Flips For Girl Power
    Warner Bros. is empowering young girls to recognize their own strength via support for the WB series "DC Super Hero Girls."
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