Out There Impact, the philanthropic unit of Out There Media is out with a new global mobile campaign for the United Nations designed to make consumers more aware of (and act on) the UN’s 17 Sustainable Development Goals.
The campaign targets mobile users asking them to choose a number between 1 and 17 and then providing information on the SDG that corresponds with the number selected. Content also helps educate the receiver on how to achieve the goals.
The global rollout follows a pilot campaign in Asia, Africa and the Middle East that was deemed successful. The pilot campaign had a reported engagement rate of 81%.
Leaders at the recent SDG Media Summit at UN headquarters in New York approved the global rollout with a target of reaching 1 billion people.
Daphne Loukas, CEO, Out There Impact, said the company’s “targeted messaging campaign will reach both rural and urban areas and users from all socioeconomic classes and age groups across the globe. This will create meaningful awareness and a constant dialogue between the recipient and the SDGs, helping achieve its 2030 goal.”
The 17 SDGs are: No poverty, zero hunger, good health and wellbeing, education, gender equality, clean water and sanitation, affordable clean energy, economic growth, industry innovation and infrastructure, reduced inequalities, sustainable cities and communities, responsible consumption and production, climate action, life below water, life on land, peace, justice and strong institutions and partnerships for the goals.