• NEW! Lean Cuisine Continues Rebranding With Campaign Celebrating Phenomenal Women
    Nestle's Lean Cuisine is continuing its rebranding campaign with the first of a series of online videos that celebrate phenomenal women. The first person highlighted is a young maternity nurse from Boston, who rides motorcycles, works the night shift and knits. Whatever she does, she goes all in. She also stocks the hospital freezer with Lean Cuisines for quick nourishment so she can get back to more important things, like helping expectant moms safely deliver their babies. The video ends with a call for additional nominees, so if you know a badass, phenomenal woman, Lean Cuisine ...
  • NEW! L.L Bean's Back-To-School Campaign Illustrates Brand's Backpack Durability
    I had an L.L. Bean backpack back in the day, and it lasted for an eternity. The brand launched a back-to-school campaign highlighting just how durable the company's backpacks can be, because kids will undoubtedly put their backpacks through the ringer. In the ad, kids use their backpacks as bases in a baseball game and drag, drop and shove their backpacks in school. And don't forget playing tug-o-war with the family dog. The backpack will take it all and then some. The spot, seen here, is airing on The Weather Channel. Erwin Penland created the ...
  • NEW! Merrick Backcountry Dog Food Tested And Approved By Wolves
    Merrick Backcountry, dubbed an "ancestral" dog food line from Merrick Pet Care, launched an online video where the pet food was tested -- but not by dogs. No, the brand went a step further and performed a taste test using dog's ancestors, wolves, as subjects. The taste test took place in the Colorado Rockies with two bowls of dog food and infrared cameras. The wolves devoured the Merrick dog food. If I was a wild animal, I don't think I'd be picky. The spot ends with a wolf howling next to the Merrick bowl and the ...
  • NEW! Johnsonville Sausage Launches 'The Ballad Of Bratsgiving' Ballad
    Every day is a holiday, and Aug. 16 is National Bratwurst Day, or "Bratsgiving." To celebrate, Johnsonville sausage launched a music video and Bratwurst song, "The Ballad of Bratsgiving." The video is two minutes of cheesy sausage lyrics, positioned like those Time Life Music ads of yesteryear, encouraging folks to join together on Bratsgiving to share Bratwursts with people they love and people they might not know very well. I love the added touch of adding a phone number at the end of the video. You know I called it. Watch the video here. The ...
  • NEW! Natural Beauty On Display In Latest Carl's Jr. Ad
    Natural curves are on display in the latest Carl's Jr. and Hardee's ad, promoting its Mushroom & Swiss All-Natural Burger. The ad budget was minimal; rather than spending dough on models like Charlotte McKinney, Kate Upton and Kim Kardashian, it's mushrooms that receive VIP treatment. "Natural Beauties" shows off a curvacious body that one might initially mistake for a woman's physique. In reality, the curves belong to the mushrooms found atop Carl's Jr. and Hardee's all-natural beef patty. Watch it here, created by 72andSunny.
  • NEW! Forget The Mars Rover, Oscar Mayer Debuts Wiener Rover
    To celebrate National Hot Dog Day, Oscar Mayer introduced a new vehicle to its Wienermobile fleet. The Wiener Rover is an all-terrain hot dog on heavy-duty wheels that carries hot dogs to hungry fans across the country. Take that, Mars Rover. I wonder when the Wiener Rover will be available for sale? The vehicle is a remote-controlled and battery-powered version of the larger Wienermobile. The Wiener Rover is 23 inches tall and 43 inches long and holds up to eight hot dogs PLUS condiments. It goes 20 mph with ease on dirt roads, grass and rocks. ...
  • NEW! Winner Of Apartments.com Contest Gets Free Rent For Life
    Apartments.com launched a contest on its website in which the finalists -- 12 in all -- will compete to receive free rent for life. Only one winner for that. Contestants must write a review of their apartment on the company's website to enter.  Supporting the campaign is a TV campaign starring Jeff Goldblum as Brad Bellflower, the quirky Silicon Valley maverick and futurist behind Apartments.com. In "Rentless Future," a man, more than 200 years old, describes how he won free rent for life from Apartments.com and, thanks to advances to modern medicine, he's still living large ...
  • David Wiesner Launches Wordless Book App, 'Spot'
    Random iPhone App of the week: David Wiesner teamed up with Houghton Mifflin Harcourt to create a wordless children's book app that takes kids on a world-within-a-world fantasy adventure. "Spot" uses animation, atmospheric sounds and interactive elements to create an Inception-esque experience for  four- to eight-year-olds that's never the same twice. The journey begins through a spot on a ladybug’s shell and continues by zooming in on random objects like a dust bunny or spot of mold. Smashing Ideas created the app, which costs $4.99 in the App Store. Download it here.
  • Gun Control Group's Ad Denounces Kroger's Gun Policy
    Moms Demand Action for Gun Sense in America launched "Not Allowed," an ad that illustrates what consumers can and cannot bring into a Kroger's store. Viewers watch customers grocery shopping. Management tells a woman with a pet that dogs aren't allowed in-store, and a kid playing with a squirt gun is told to stop playing with the toy because it's unsafe. A kid on a skateboard is told to stop riding around the store -- but a man with a large firearm strapped to his back shops without interruption. See the ad here, created by ...
  • Moms Tackle Obstacle Course Created By Ziploc
    Ziploc celebrates tough mothers everywhere with a unique obstacle course that tests the strength of both moms and new products with easy-open tabs. Moms must navigate under couches, cook meals and open snacks for hungry children. Using easy-open tabs, moms can save the day even in sticky, greasy situations. The loser in the obstacle course is the cardboard cutout of the husband. Moms have the option to grab hubby and bring him to the bedroom, but each contestant simply high-fives Hubby, or pushes him out of the way altogether. See it here. Energy BBDO created ...
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