celebrates tough mothers everywhere with a unique
obstacle course that tests the strength of both moms and new products with easy-open tabs. Moms must navigate under couches, cook meals and open snacks for hungry children. Using easy-open tabs, moms
can save the day even in sticky, greasy situations. The loser in the obstacle course is the cardboard cutout of the husband. Moms have the option to grab hubby and bring him to the bedroom, but each
contestant simply high-fives Hubby, or pushes him out of the way altogether. See it here
. Energy BBDO
created the campaign.