by Larissa Faw on Sep 12, 4:54 PM
Nature's Bakery is launching its first work with Red Tettemer O’Connell + Partners (RTO+P).
The "Fuel the Phenomenal" creative suggests how its snacks help kids excel as they overcome various challenges.
“
Bike Spill” shows how a young boy gets back on his bike after a crash. The second spot, “
Raspberry Pi,” follows a young girl as she builds a small robot. Each end with a product shot explaining the bar's nutritious ingredients. The media buy is timed to coincide with back-to-school and runs across Hulu, YouTube, Viant, Facebook, Instagram, and Criteo.
While the creative and …