• by Steve McClellan  @mp_mcclellan, September 17, 2018

Y&R Santiago and its client Movistar have a launched #ALifeToSee, a new campaign to boost awareness among drivers about accidents caused by use of cell phones.

It’s a growing problem in Chile, where according to statistics from the Chilean police and the country’s National Commission of Traffic, traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years.

Creative from the campaign can be seen here.