, a website- and blog-building platform, is returning to the Super Bowl for the third time. Last year's ad
starred Jeff Bridges lulling a couple to sleep. Teaser ads described how he made a custom site to promote his Sleeping Tapes album. This year's ad, created by Anomaly
, is a 30-second ad starring Keegan-Michael Key
and Jordan Peele
of Comedy Central's hit show "Key and Peele."